UPDATED WITH CORRECTIONS–3 p.m.–One thing you can say about Lake Mead on the Arizona/Nevada border. As “stadiums” go it’s one large, level playing field set in a beautiful, but sometimes harsh setting. It is also one of those places on the planet where the reliability of wireless communication matches the blowing desert sands. It goes somewhere, but who knows where?
For that reason, it has been a revelation to me–an old print media guy–to see technology finding its way to this unique, tournament venue.
It appeared first in June with televised coverage of the Lucas Oil Summer Classic, and now, in a somewhat different medium (the Internet) the 2012 U.S. Open will enjoy better daily coverage.
We so take for granted instant communication. The first U.S. Opens of the 1980′s had an on-site photographer and an editor chasing images and interviews over four hectic days. But the soonest a story might emerge would be as fast as we could type a press release and mail it out.
Later, it was fax a story to a local outlet, then call a local or national outlet, and as I have faded out of the scene, coverage had reached the level of intermittent daily blogs, something I never participated in during my tenure doing onsite coverage.
Now, the Open, despite the difficulty in sending wireless signals, is going to be covered more thoroughly and in a more timely fashion than at anytime in its 30-year history. So says the latest press release from WON Bass, making reference to the addition of Mark Jeffreys and [CORRECTION] Dave Rush, actually a part of the BassZone staff for the past three years, according to Dan O’ Sullivan. My apologies to all. This Dave Rush is “a technology guy, staff writer and photographer for The BASS ZONE.”
These two are joined by O’Sullivan, a veteran outdoor journalist for AdvancedAngler.com, for a very capable media team.
If these guys can pull off anything close to live or at least, targeted vignette coverage, people who follow this event will get a view of this long-standing competition as never before. And the result, as one having covered the event the old-fashioned way, will be some nice pop for a young cadre of tournament anglers, as well as those established pros we see every year.
Of course, this new coverage comes with a price I suppose. Just as we now endure the likes of the Chuck-E-Cheese, Nokia, Bubba’s Plumbing & Heating Sugar Bowl in college football, this grand old summer bass challenge is now the WON Bass Nitro Boats / Mercury Marine U.S. Open presented by Costa Sunglasses.
Doesn’t quite roll off the tongue. But from a media standpoint, maybe now they won’t be asking, “Can you hear me now?”
One Response to “Can you hear me now? (Maybe a little better)”
Looking forward to the pomp and circumstance — and the media coverage too.