Given most manufacturers would be reluctant to talk much about their sales, it often takes asking fishermen what they find to get a gauge on popular products. That’s exactly what Southwick Associates’ AnglerSurvey.com does throughout the year, usually on a monthly basis.
But the following is a compilation of the brands and products anglers purchased most frequently in 2011. The list was compiled from the 29,495 internet-based surveys completed by anglers who volunteered to participate last year in AnglerSurvey.com polls.
Needless to say, that’s a small sampling in my view, but all the more reason to check in with the site from time to time and respond to survey questions. I think it might unveil a different reality.
Regardless, here are how the numbers went last year:
Top rod brand: Shakespeare (9.6% of all purchases)
Top reel brand: Shimano (21.4% of all purchases)
Top fishing line producer: Berkley Trilene (13.1% of all purchases)
Top hard bait brand: Rapala (21.8% of all purchases)
Top soft bait brand: Zoom (15.2% of all purchases)
Top spinner bait brand: Strike King (16.4% of all purchases)
Top sinker brand: generic (28.8%), Bullet Weights (12.1% of all purchases)
Top fly rod brand: Orvis (10.4% of all purchases)
Top fly reels brand: Orvis (16.5% of all purchases)
Top fly combo brand: Cabela’s (31.5% of all purchases)
Top fly line brand: Scientific Angler (3M) (23.8% of all purchases)
Top fly leader brand: Rio (28.9% of all purchases)
Top tackle box brand: Plano (45.8% of all purchases)
Top landing net brand: Frabill (24.5% of all purchases)
Top fishing knife brand: Rapala (25.2% of all purchases)
Also note, largemouth bass remain the number one targeted species of freshwater fish, with 52% of fishing activity targeting largemouth bass.
2 Responses to “AnglerSurvey.com reports 2011 buyer’s habits”
I always enjoy participating in and reviewing the the angler survey. It’s always good to know what angler products other fishermen are using and what’s the best.
Thanks for writing these details on the internet.